Pay per click model is used for advertising by search engines, content websites, blogs and advertising networks. As users type keyword query, our clients’ advertisement matching the keyword will be shown. Advertisement will also be shown when a user view page containing relevant content.

These advertisements are known as sponsored links or advertisements that appear on upper or lower side of organic results shown on search engine pages displaying search results. It is also found on the content pages of websites and blogs. Companies pay for clicking on these links and cost-per-click (CPC) is different for different search engines and can be very low like £0.01. For popular terms, they cost more on major search engines.