Organic search describes a search that returns results by indexing pages based on content and keyword relevancy. The leading search engine currently is Google, however Yahoo and Bing closely follow. Google has led the way in championing the virtues of organic search, the main focus being its ability to return fast, highly relevant results.

Most of us trust organic search results more than sponsored. Due to the contextual nature of organic search, the listings can be more relevant and offer a greater depth of choices. Ultimately it is the organic search results that will more likely yield the greater click-through rates compared to PPC. Therefor, it’s this type of listing that will maximize the traffic to your site whenever you climb to the top. Large international corporations are investing resources heavily into organic search, to gain the marketing benefits of promoting their brand. But smaller companies can give the impression of big business importance when listed higher than their larger rivals.

Google, arguably the most popular of the organic search engines right now still accepts free website submissions. Google has always been adamant about not charging for inclusion in its index of 4.3 billion pages. Other leading organic engines will also index you for free, although some like Yahoo do have paid inclusion options. Paid inclusion does guarantees your page will get indexed quickly and stay indexed for as long as you maintain your subscription.